Press

Logos, brand assets, company facts, and everything you need to write accurately about DAPS. For interviews or further enquiries, email samuel@daps.org.uk.

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Mission statement

DAPS exists to level the playing field in early-career recruitment. Applying for apprenticeships and graduate roles in the UK is harder than it should be — fragmented, stressful, and biased towards those with the most guidance. We're changing that.

Our platform gives every student — regardless of background or school — the same structure, tools, and intelligence that were previously only available to the well-connected few.

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Brand guidelines

The name is always written as DAPS (all caps).

Primary colour: #2563EB — used for buttons, links, and accents.

Usage rules:

• Do not alter, rotate, or distort the logo
• Do not place the logo on a busy or clashing background
• Do not use the logo to imply endorsement without permission
• Maintain clear space of at least the logo height on all sides

Logo files and brand assets are available on request — email samuel@daps.org.uk.